How WhatsApp Automation Helps in Faster Lead Conversion
In today’s fast-paced business environment, businesses need to be able to reach out to customers as quickly and efficiently as possible. One of the newest tools that very successfully allows businesses to reach out faster to customers is the implementation of WhatsApp automation. So, if you’re looking for a way to quickly convert an interested party into an actual customer, then you have come to the right place; let me explain in simple terms how this works.
why businesses lose leads without whatsapp automation
What is WhatsApp Automation Anyway?
An example of WhatsApp Automation would be that these smart-assistant-type bots can send your customers messages without you having to do any typing at all. They are basically a 24/7 employee who is ready, willing, and able to communicate with potential customers for you.
Automation allows you to send the correct message to the correct person at the correct time with no manual input on your end. This means that rather than writing individual messages and sending them over several hours, you only have to create one message, and your entire audience will receive it automatically according to rules you define. How neat is that?
lose leads without whatsapp automation
Why Speed Matters in Lead Conversion
why businesses lose leads without whatsapp automation .When customers express interest in your business’s products or services, they would like to hear back quickly. Moving quickly allows you to win their business, as research has shown that customers have an increased likelihood of purchasing from a company that responds quickly to their inquiries. If a potential lead submits a form on your website at 2 am but does not receive a response until later that same afternoon, there is a good chance they will have already moved on to doing business with your competitors. why businesses lose leads without whatsapp automation
lose leads without whatsapp automation
Automation through WhatsApp allows you to provide this level of instant response around the clock. In addition to providing a better customer experience, providing instant responses via automation is an excellent way to increase your ability to convert leads to sales. why businesses lose leads without whatsapp automation
Top Benefits of WhatsApp Automation for Faster Lead Conversion
Imagine a customer messages you at midnight asking about a product. With automation, they can get an instant reply within seconds. This quick response shows them you care and are ready to help. Happy customers are more likely to become paying customers. why businesses lose leads without whatsapp automation
lose leads without whatsapp automation
1. Instant Responses That Impress Customers
Picture this: A customer sends you a message regarding a product at midnight. If they received an automated response almost instantly, within seconds, they will certainly view that person, or organization, as one who truly cares about them and wants to assist them. A satisfied customer is much more likely to become a paying customer. lose leads without whatsapp automation
2. Never Miss a Lead
Without automation, it is easy for busy teams to lose track of potentially valuable leads and there is always a chance the lead will not receive a complimentary follow-up email. Automation works 24/7/365, unlike people who sleep or take time off; therefore, when a new lead comes into the system, they are going to receive an automated follow-up so they do not fall through the cracks. why businesses lose leads without whatsapp automation
3. Automated Messaging Timing
With automation, you can automatically schedule any messages for maximum open rates. Automated messages can be scheduled to be sent first thing in the morning to help people wake up and see the promotional offer, or sent at night after everyone is settled down and ready to look at the offer. why businesses lose leads without whatsapp automation
4. Automated Personalization at All Levels
Automated messages allow you to customize each message without investing hours of your time developing customized messages for each individual. By adding the customer’s name to their message, referencing what they viewed on your website, or mentioning something specific they inquired about.
5. Gently Leading Customers to Make Buying Decisions
When your potential customers show interest in your product/service, automation allows you to introduce them step by step through a process of providing answers to common questions, and then gently lead them into purchasing your product/service. Automated messaging is like having a helpful partner guiding you through each step of your purchasing journey.
6. Allow More Time for Your Staff
The use of automated messaging will save your staff time and allow them to connect with more individuals.
7. Keep Track of Almost Everything
Automated messaging systems can provide insight into which automated messages received replies from customers, how many customers converted into actual buyers, and how many customers did not convert due to poor automated messaging. This data can assist in improving the automated messaging strategy.
For Example
Imagine you operate an internet-based clothing retailer. A customer enters their phone number on your website to inquire about a promotional event, and this is where an automated message system will assist you:
1. Immediate response (within seconds):
“Hello Sarah! Thank you for your interest! 30% off this week! Which style will you be purchasing?
2. Reasonable Follow Up (after several hours)
“Hi Sarah! Based on the items you viewed, we think you will enjoy our summer dresses! To see them, please check these out: 6 Summer Dresses from all of them.
3. friendly reminder (on the next day if there is no purchase)
“Did you still think about it? We have free shipping for the next 24 hours!”
4. Good Will Offer (if still none made purchase)
“Sarah, we are able to give you an additional 15% discount on your next purchase just because you are so special to us!” This is a fully automated
experience, however each customer perceives each contact as personal, helpful and tailored to them. Many customers will complete their transaction because they have been provided with a smooth transition throughout the purchase process.why businesses lose leads without whatsapp automation
Important Things to Remember
The use of automated processes can be incredibly effective but should never be intrusive. Effective automation should create a sense of assistance rather than annoyance; automated messages should always include instructions for an individual’s privacy options and a method to remove themselves from future communications.
In addition to the effectiveness of automation, customers expect actual interaction with a real person from time to time. Effective automation will handle simple processes, whereas your team can provide assistance when necessary.
Why Businesses Lose Leads Without WhatsApp Automation
The Bottom Line
The use of WhatsApp Automation gives your business a competitive advantage. With WhatsApp Automation, you can provide faster responses to inquiries, create more opportunities to interact with consumers, and help them move from the inquiry stage of their buying journey to the point of purchase, without having to overwork your employees. In today’s hyper-competitive marketplace, the combination of speedy service delivery and the ability to personalize interactions with each consumer is critical to doing business successfully. As you continue to invest time and money into automation as part of your overall business strategy, WhatsApp Automation is no longer a “nice to have” service, but rather a vital tool for all of us to gain a competitive edge within our own respective industries.
There is no time like today to begin using WhatsApp Automation for your business. If you want to increase your sales conversion rates and specifically convert more leads into buyers then you need to start doing it now; by the time you finish reading this article; there already might be competitors who are currently utilizing this technology.